Emily Baxendale is the Founder and Creative Director of Luxury Headwear brand Emily - London. The brand launched in 2014 and offers Designer Collections across the full Headwear spectrum. Every piece is handmade by the specialist Headwear team in the London studio, who also provide a fully Bespoke Service throughout the year. Emily Baxendale trained with the Royal Milliner before launching Emily-London Headwear. The label draws a coveted clientele of celebrities, members of the Royal Family, fashion stylists and International Press.
Emily-London is honoured to have partnered with a number of leading brands, both within the fashion industry and externally. Following the brand's launch Emily-London was selected as the Headwear partner for the Qatar Goodwood Festival. In the same year, the label launched the Headwear offer in Harvey Nichols, Knightsbridge, which continues with great success. Emily-London has also partnered with the Mandarin Oriental Group, creating a limited edition Royal Ascot Collection for the hotel, and The Lanesborough for the Summer Season. Further highlights have been collaborations with Swarovski to create a range of bespoke Polo Helmets for the England Ladies Polo Team, and the development of a capsule Racing collection for Moda Operandi. In 2018, fine jewellery brand Annoushka, launched a special collection of jewelled headpieces with Emily-London, embellished with 18ct gold brooches from Annoushka's limited edition Butterflies and Dreamcatcher ranges. Overseas pop-ups have been hosted by Emily-London in Dubai in both Bloomingdales and Harvey Nichols and the team are looking forward to expanding the brand internationally in 2020.
Excellent quality and impeccable craftsmanship are fundamental values that we apply in the creation of each and every piece of Headwear. We take the utmost pride in our work and in the look, feel and finish of our pieces. Every item is handmade by our specialist Headwear team in the London studio, using the combined techniques of conventional model millinery and traditional tailoring. Bespoke dye-ing and colour matching is carried out in-house and by hand to ensure that we deliver the perfect results. Our Headwear is designed and made with love and passion, as investment pieces for our clients to treasure and enjoy.