Emily Baxendale – Founder & Creative Director
Emily Baxendale is the visionary Founder and Creative Director of Emily-London, a brand synonymous with impeccable craftsmanship and elevated design. Guided by a commitment to quality and simplicity, Emily transforms the everyday into refined, wearable masterpieces that exude elegance and timelessness.
This ethos has earned Emily-London a loyal and coveted clientele. This includes members of British & International Royal Families, global celebrities and leading fashion stylists, all of whom welcome the label’s understated style and meticulous attention to detail.
Emily began her journey training with the Royal Milliner in London, mastering the art of traditional millinery and refining her craft. Building on this rich heritage, she launched her own brand, blending classical techniques with modern aesthetics to create iconic headpieces that resonate globally.
Values
Artistry & Craftsmanship
At the heart of Emily-London lies a dedication to artistry and craftsmanship. From our London Atelier, our team of expert milliners meticulously handcrafts each piece, blending time-honored couture techniques with a contemporary vision. Using only the finest materials, every detail is perfected to create a collection that celebrates precision, creativity, and the transformative power of refined design. With an unwavering focus on quality, Emily-London redefines wearable art — elevating simplicity into timeless elegance.
Individuality & Personal Expression
At the heart of Emily-London lies a celebration of individuality and personal expression. From our London atelier, we offer a Bespoke Service where every design is tailored to reflect the unique story, style, and personality of our clients. Whether crafting entirely custom creations or personalising existing designs, our expert team work closely with each client to bring their vision to life. Every detail is meticulously considered, resulting in Headwear that transforms an outfit into a statement.
Sustainability & Ethical Sourcing
As a luxury ‘slow fashion’ brand, we are committed to protecting our planet, its people, and its resources through conscious and sustainable practices. Every piece is handcrafted in our London atelier with a focus on minimising waste and maximising quality. We prioritise using high-quality materials and partnering with ethical suppliers, ensuring our creations reflect a thoughtful and responsible approach to fashion.
Our London Atelier
At the heart of Emily-London is our spacious, daylit, and meticulously organised London atelier — a space where creativity and craftsmanship come to life. Here, our team of couture milliners, dressed in pristine white branded uniforms, ensures that every headpiece is crafted to perfection, fresh and flawless. Equipped with a highly coveted collection of vintage and modern hat blocks, alongside the finest specialist tools, our atelier blends tradition with innovation to create timeless, elegant designs of the highest quality.
