Emily Baxendale is the visionary Founder and Creative Director of Emily-London, a brand synonymous with impeccable craftsmanship and elevated design. Guided by a commitment to quality and simplicity, Emily transforms the everyday into refined, wearable masterpieces that exude elegance and timelessness.

This ethos has earned Emily-London a loyal and coveted clientele. This includes members of British & International Royal Families, global celebrities and leading fashion stylists, all of whom welcome the label’s understated style and meticulous attention to detail.

Emily began her journey training with the Royal Milliner in London. She mastered the art of traditional millinery and refined her craft. Building on this rich heritage, she launched her own brand, blending classical techniques with modern aesthetics to create iconic headpieces that resonate globally.

Artistry & Craftsmanship

At the heart of Emily-London lies a dedication to artistry and craftsmanship. Indeed, our team of expert milliners meticulously handcrafts each piece, blending time-honored couture techniques with a contemporary vision. We obviously use only the finest materials. Furthermore, we perfect every detail to create a collection that celebrates precision, creativity, and the transformative power of refined design. With an unwavering focus on quality, Emily-London redefines wearable art — elevating simplicity into timeless elegance.

Individuality & Personal Expression

At the heart of Emily-London lies a celebration of individuality and personal expression. We offer a Bespoke Service and tailor every design to reflect the unique story, style, and personality of our clients. Whether crafting entirely custom creations or personalising existing designs, our expert team work closely with each client to bring their vision to life. They meticulously considered every detail, resulting in Headwear that surely transforms an outfit into a statement.

Sustainability & Ethical Sourcing

We are in essence a luxury ‘slow fashion’ brand. Thus, we are committed to protecting our planet, its people, and its resources through conscious and sustainable practices. We handcraft every piece in our London atelier with a focus on simultaneously minimising waste and maximising quality. We identically prioritise using high-quality materials and partnering with ethical suppliers, ensuring our creations reflect a thoughtful and responsible approach to fashion.

At the heart of Emily-London is our London Atelier. Spacious, daylit, and meticulously organised, it is a space where creativity and craftsmanship come to life. Here works our team of couture milliners, dressed in pristine white branded uniforms. They specifically craft every single headpiece to perfection, fresh and flawless. Our Atelier is equipped with a highly coveted collection of vintage and modern hat blocks, alongside the finest specialist tools. It undeniably blends tradition with innovation to create timeless, elegant designs of the highest quality.