About

Emily Baxendale and Aud Kuehle are the Designers behind the luxury headwear brand Emily – London, specialising in exclusive and handmade hats and headpieces.

The brand launched in 2014 with the opening of the London Showroom and offers Designer Collections for Occasionwear, Horse Racing, Resort and Bridal.  Every piece is handmade by the studio Millinery team, who also provide a fully Bespoke Service throughout the year.

Founder and Creative Director Emily Baxendale, trained with the Royal Milliner before launching Emily-London.  The label has rapidly drawn a coveted clientele of celebrities, members of the Royal Family, fashion stylists and the Press.

In 2015, Emily-London was selected as the Millinery brand for the Qatar Goodwood festival.  In the same year, the label launched the Millinery offer in Harvey Nichols, Knightsbridge, which continues with great success.

In 2016, Emily-London partnered with the Mandarin Oriental Group, creating a limited edition Royal Ascot Collection for the hotel.

In 2017, the label collaborated with The Lanesborough for the Summer Season and partnered with Swarovski to create a range of bespoke Polo Helmets for the England Ladies Polo Team.

The team are looking forward to expanding the brand and developing overseas in 2018, with a special focus on The United Arab Emirates and Qatar.  During the months of February and March, Emily-London will be hosting pop-ups in Dubai in both Bloomingdales & Harvey Nichols.